Month: February 2015

A new logo for Black Pear Walking Tours

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design projects

New company Black Pear Walking Tours asked me to design a logo to represent their brand. The brief was to create something friendly and accessible, with clear reference to the county of Worcestershire where the company organise their walking holidays. The black pear is a local fruit with a long history in the county, as well as forming the business name, so a fruity shape was the starting point. I then added a silhouette of the Malvern […]