A new logo for Black Pear Walking Tours

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design projects


New company Black Pear Walking Tours asked me to design a logo to represent their brand. The brief was to create something friendly and accessible, with clear reference to the county of Worcestershire where the company organise their walking holidays.

The black pear is a local fruit with a long history in the county, as well as forming the business name, so a fruity shape was the starting point. I then added a silhouette of the Malvern Hills with couple of intrepid walkers on their slopes. A black and grass green colourway seemed a good fit and the lovely Kirvy font gives a friendly feel.

I can’t wait to see the logo in action. If you’d like a new logo design for your business, please do get in touch.


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